Mews Menu

Set just off Sloane Square, Pavilion Road is fast becoming a gourmet food haven.

Following a consultation with the local community last summer, Cadogan committed to creating a destination for independent, artisan traders in the new shops on Pavilion Road. We take a look at the mouth-watering line-up to date…


WHAT? Pavilion Wine has a carefully selected array of fine wine to choose from, specially picked by sommelier Ben Van de Meutter, and it offers much more than your average vino shop. Art is showcased on the walls (currently showing is London-based artist Will Guise), with exhibitions rotating every few months.

Every Wednesday until October 19, Pavilion Wine will host weekly autumn evening tastings. Locals and visitors are invited to sample a complimentary Chilgrove gin and tonic alongside a spot of late-night wine shopping.

WHERE? 255 Pavilion Road.

WHEN? The store opened on July 12.

WHO? Manager Tomasz Kuszneruk says: “Since we arrived at Pavilion Road, we have met so many friendly locals, many of whom are already becoming regulars in our new store.”


WHAT? A traditional family butcher, with exquisite grass-fed and free-range meat. From the moment you walk into Provenance, it feels different. The beautifully presented cuts, alongside sausages and marinated meats look inviting and delicious. They also stock scrumptious pies. As the name suggests, Provenance specialises in sourcing ethically produced meat. It shows. Manager George Jephson has an in-depth understanding of the products sold and enjoys passing on tips to customers that they can use in the kitchen at home. In October, the store will begin receiving seasonal game, as well as stewing and slow-cooking cuts, popular as the weather turns colder.

WHERE? 247 Pavilion Road.

WHEN? The store opened on August 18.

WHO? Tom Gibson, owner of Provenance, says: “Cadogan’s vision to create a genuine village feel in Pavilion Road was an opportunity we could not turn down. After all, every village needs a good butcher at its heart.”


WHAT? London Cheese-mongers specialises in sourcing superb, traditionally produced cheese, from affineurs such as Mons and Neal’s Yard Dairy, and direct from the farm.
Seasonal accoutrements, such as single-origin honey, pickles and jam, will also be on offer, to complement the ever-changing range of cheeses.

WHERE? 251 Pavilion Road.

WHEN? The shop opened on September 15.

WHO? Director Jared Wybrow says: “We are excited to be launching our first bricks-and-mortar shop for the discerning people of Chelsea. Our range of cheeses covers familiar produce, as well as some new and exciting choices.”

“We are proud of our seasonal and evolving selection, and aim to educate as well as impress with accurate information for our customers.”


WHAT? A greengrocer offering fresh, seasonal produce selected for taste. A strawberry picked at the height of its natural growing season tastes entirely different from an irradiated version picked up from a supermarket in November. Natoora only brings you the finest quality fruit and veg in season, packed with flavour and goodness. Founded by Argentinean Franco Fubini, Natoora began life as an online farmer’s market and in 2005 switched from internet retailer to fruit and veg specialist. Today, Natoora has almost 400 restaurant and wholesale clients including the likes of River Café and Ocado, plus another store in Chiswick.

Natoora works with FoodSave to help identify ways of minimising waste, such as sending leftovers to feed pigs on Weston Farms, the pork supplier for Pitt Cue restaurant.

WHERE? 245 Pavilion Road.

WHEN? The store is expected to open on October 15.

WHO? Brand director Tim Ballard, says: “We are excited to be joining other producers on Pavilion Road in bringing the best-tasting produce to the area.”

There are so many artisans to choose from on the pretty street, and with these new openings Pavilion Road is really making its mark as a gourmet destination for food lovers.