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Advertising Features and Promotions Advertising Features (or Advertorials) and Promotions are powerful sales tools that sit neatly between display advertising and editorial. They are especially useful when a product or service requires – or deserves – further explanation. The Portman offers a special Advertising Feature service for advertisers, providing award-winning writers, photographers and designers to produce professional Advertising Features. We manage the whole process: research, interviewing, writing, photography, design, production and distribution. Clients get vetting rights and can use the copy and pictures produced for their own purposes. We will also consider carefully ideas for joint The Portman/Client Promotions. Contact: Erik Brown, publisher, or Sam Bradshaw and Bridget Rodricks in advertising, on 020 7259 1050. |
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Display advertisement rates - full colour Double page spread £2,700 Full page £1,550 Half page £850 Quarter page £870 Inserts £70 per thousand Agency discount 10% |
The Periodicals Publishers Association (PPA) says Advertising Features are welcomed by readers who see them as “extras” and “added value advertising”. Promotions enable advertisers to integrate with, and receive a perceived endorsement from, editorial. Publishing Business, publisher of The Portman, has produced copy for The Walt Disney Company, BAA, J Sainsbury, British Gas, Grosvenor and the Cadogan Estate, among many others. “We were delighted with the written content of our advertorial and equally delighted with the results. We received a higher than expected response from our target market.” Giles Baker, The Raven Group |
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