Advertising Features and Promotions

Advertising Features (or Advertorials) and Promotions are powerful sales tools that sit neatly between display advertising and editorial. They are especially useful when a product or service requires – or deserves – further explanation.

Mayfair PA offers a special Advertising Feature service for advertisers, providing award-winning writers, photographers and designers to produce professional Advertising Features.

We manage the whole process: research, interviewing, writing, photography, design, production and distribution. Clients get vetting rights and can use the copy and pictures produced for their own purposes.

We will also consider carefully ideas for joint Mayfair PA/Client Promotions.

Contact: Erik Brown, publisher, or Sam Bradshaw and Bridget Rodricks in advertising, on 020 7259 1050.

Advertisement Feature Guidelines

Advertisement Rates

Double page spread  

£2750 

Full page  

£1550 

Half page  

£850 

Quarter page  

£550 

Eighth page  

£350 

Series discount for consecutive issues

2 issues -5% 

4 issues -10%

Services directory 

£35 per insertion 

The Periodicals Publishers Association (PPA) says Advertising Features are welcomed by readers who see them as “extras” and “added value advertising”. Promotions enable advertisers to integrate with, and receive a perceived endorsement from, editorial.

Publishing Business, publisher of Mayfair PA, has produced copy for The Walt Disney Company, BAA, J Sainsbury, British Gas, Grosvenor and the Cadogan Estate, among many others.

“We were delighted with the written content of our advertorial and equally delighted with the results. We received a higher than expected response from our target market. We would strongly recommend any company wishing to engage in Mayfair to try it.” Giles Baker, The Raven Group” Giles Baker, The Raven Group

Advertisement Terms and Conditions