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Advertising Features and Promotions Advertising Features (or Advertorials) and Promotions are powerful sales tools that sit neatly between display advertising and editorial. They are especially useful when a product or service requires – or deserves – further explanation. Belgravia offers a special Advertising Feature service for advertisers, providing award-winning writers, photographers and designers to produce professional Advertising Features. We manage the whole process: research, interviewing, writing, photography, design, production and distribution. Clients get vetting rights and can use the copy and pictures produced for their own purposes. We will also consider carefully ideas for joint Belgravia/Client Promotions. Contact: Sam Bradshaw or Bridget Rodricks in advertising or Adrian Day, publisher, on 020 7259 1050. |
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Display advertisement rates - full colour Full page £2,329 Half page £1,425 Quarter page £899 Eighth page £499 Inserts £70 per thousand Agency discount 10% |
The Periodicals Publishers Association (PPA) says Advertising Features are welcomed by readers who see them as “extras” and “added value advertising”. Promotions enable advertisers to integrate with, and receive a perceived endorsement from, editorial. Publishing Business, publisher of Belgravia, has produced copy for The Walt Disney Company, BAA, J Sainsbury, British Gas, Grosvenor and the Cadogan Estate, among many others. “We were delighted with the written content of our advertorial and equally delighted with the results. We received a higher than expected response from our target market.” Giles Baker, The Raven Group |
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Classified £12.50 per single column centimetre |
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